Case studies

Retail: Mephisto Shoes

Description: Half page colour advertisements were used which showed a range of shoes that were available from Mephisto.

Target market: Adults. Mephisto has a large range of shoes which appeal to a wide audience. The client wanted to show these across a range of our editions. The campaign was run in two bursts which showed both summer as well as winter shoes.

Key objectives: Mephisto wanted to reach a large audience across Europe and used Reader's Digest editions in Belgium(both Flemish and French), France, Germany, Italy and Switzerland(both French and German) to achieve this

Belgium Flemish

France

Germany

Italy

Netherlands

Swiss German