Case studies

Tourism: Cyprus Tourist Board

Description: Colour spreads which showed not only what a great holiday destination Cyprus is but also some aspects of the great cultural heritage that make up the island.

Target Market: Audience who are interested in travelling. Who have the flexibility to travel at different times of the year, for instance to take advantage of winter sun as well as summer breaks.

Activities: Advertisements are aimed at showing at some of the beautiful locations that are available in Cyprus to the holidaymaker and to talk to two of their key markets in the local language, both the Swiss German and UK editions were used.

Germany

France

Italy

Netherlands

Russia

Swiss German

United Kingdom