Europeans & Their Health

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Most people in the 11 participating countries describe their health as good or excellent (62%), highest in Switzerland (75%) and lowest in Russia (31%). Just 38% say they worry about their health; these people are most likely to be in the CEER countries and Portugal. In Portugal worries have increased by +12% since our 2006 survey. See table

People feel they’re well informed about health conditions and treatments available (75%) apart from those in Russia. Just 34% those questioned in Russia claim to be well informed compared with 90% in Switzerland. See table

Over the past 12 months people have adopted a number of activities to improve or maintain their health. The most common include trying to lose weight and/or increasing the exercise they take. Those working hardest to maintain or improve their health are in the Czech Republic and Finland. Although the Russians claim they’re not in good health less than 50% are worried about it and they’re taking fewer measures to improve it. For country by country details please click here to request a copy of the full report by email.

Their health

Most common actions

Travel abroad for treatment

Since 2006 more people have tried to cut down or stop smoking. In France 28% claim to have taken some measure to stop over the past 12 months compared with an all country average of 17%. People in the Czech Republic are most likely to have tried NRT as an aid to quitting. See table

Although few have travelled abroad for medical treatment 25% say they would consider doing so in the future – although the majority say the reason would be improved quality of care and reduced waiting time the reasons do vary significantly by country.

Conclusions for marketers:

People in Finland, Poland and Portugal appear to be more interested than average in accepting offers of medical treatment abroad. There’s a need for more information about health conditions and treatments available in Russia and for those marketing NRT treatments people in France and the Czech Republic would seem to be the keenest to quit smoking.