The Brands you trust

In 2000 when Reader’s Digest first embarked upon our European Trusted Brands survey we knew that Trust was important to our readers. We know that the bond we have built up with them over the years is the cornerstone of our relationship. We didn’t realise how important our research would become... Find out more from Gavin Murray, Strategy Director, International Advertising

This site contains top line results for each of the 16 countries participating in the 2008 Trusted Brands survey, a multi country study of consumer attitudes and opinions related to everyday products and services. 

Financed by Reader’s Digest, European Trusted Brands enables marketers of local and global brands to:

• compare by country the brands consumers trust the most – over 30 product categories/16 countries
• evaluate consumers’ perception of brands by value for money, image and quality
• understand how criteria such as “responsibility towards the environment” and “personal experience” influence consumer trust in brands
• compare the image consumers have of other countries and how this affects their trust in food, people and travel
• identify the personalities of consumers according to the brands they trust the most
• see how companies use their Trusted Brand status to promote their brands