Who reads it?

Swiss German
Edition name Reader's Digest Das Beste
Language German
Circulation 125888 (Source: Wemf 2008)
Adult readership 337000 (Source: Mach Basic 2009-2)
Readers per copy 2.7
Main Edition Universe Reader's Digest
NumberClick here for an explanation of this term Comp%Click here for an explanation of this term NumberClick here for an explanation of this term Comp%Click here for an explanation of this term Cov%Click here for an explanation of this term
Sex View data as a pie chart
Male 2113000 49.23% 155020 46.00% 7.34%
Female 2179000 50.77% 181980 54.00% 8.35%
Age View data as a pie chart
14-34 1423000 49.29% 49000 14.50% 3.44%
35-54 156000 5.40% 119000 35.21% 76.28%
55+ 1308000 45.31% 170000 50.30% 13.00%
Income View data as a pie chart
Highest 1518000 42.69% 112000 38.75% 7.38%
Medium 2038000 57.31% 177000 61.25% 8.68%