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Who reads it?
| Thailand | |
|---|---|
| Edition name | Reader's Digest |
| Language | Thai |
| Circulation | 70072 Source: ABC Audit Jan - Jun '08 |
| Adult readership | 125948 Source: PAX Q1 '08 - Q4 '08 |
| Readers per copy | 1.8 |
| Main Edition | Universe | Reader's Digest | |||
|---|---|---|---|---|---|
Number
|
Comp%
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Number
|
Comp%
|
Cov%
|
|
| Sex | View data as a pie chart | ||||
| Male | 494323 | 45.94% | 58061 | 46.10% | 11.75% |
| Female | 581677 | 54.06% | 67887 | 53.90% | 11.67% |
| Age | View data as a pie chart | ||||
| Age 25-29 | 316 | .04% | 32 | .03% | 10.13% |
| Age 30-39 | 220620 | 28.73% | 26725 | 28.28% | 12.11% |
| Age 40-49 | 337904 | 44.00% | 48401 | 51.21% | 14.32% |
| Age 50+ | 209056 | 27.22% | 19355 | 20.48% | 9.26% |
| Education | View data as a pie chart | ||||
| University or Above | 799241 | 64.15% | 104260 | 72.11% | 13.04% |
| College but not university | 126936 | 10.19% | 8363 | 5.78% | 6.59% |
| Secondary Education | 110608 | 8.88% | 12601 | 8.72% | 11.39% |
| Primary School or below | 209056 | 16.78% | 19355 | 13.39% | 9.26% |
| Socio economic group | View data as a pie chart | ||||
| All Affluent | 1021000 | 79.89% | 118010 | 77.06% | 11.56% |
| All BDM | 215000 | 16.82% | 29298 | 19.13% | 13.63% |
| All Top Management | 42000 | 3.29% | 5838 | 3.81% | 13.90% |
Source: PAX Q3 '02 to Q2 '03 - 9 countries
Weighted by: Population